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ARCHIVED - Can crushers for Cartagena promote sustainability and support charity
The canny initiative is a great example of clever publicity which also fulfils a social and environemntal róle
Murcia brewery Estrella Levante is behind a “canny” initiative which is slowly unrolling along the coasts of the region, its branded can compactors achieving not only excellent publicity for the lemon beer (which is actually very good) produced by the brewery, but also encouraging recycling, sustainability and supporting regional charities.
Compactors have already been installed in San Javier, Lo Pagán, Águilas and Mazarrón and on Friday ten new compactors were presented to Cartagena council, the presentation taking place alongside one of the new compactors at calle Punta Elena in Cabo de Palos.
This is the third year developing this initiative which contributes to caring for the environment because "every 10 recycled cans is equivalent to counteracting 6 minutes of emissions from a car, and to the circular economy since it allows these cans to become new containers in the future", said Juan Antonio López, representing the company.
It also works to foment the labour inclusion of people with disabilities, as the charity Aidemar, which works with those suffering from disabilities around the Mar Menor, is responsible for the maintenance of the can compactors. Recycled aluminum is economically revalued and the money raised from the recycling goes to the association, helping to create meaningful physical employment in a self-generating beneficial circle.
The initiative is expected to continue rolling out along the coast of Almería and Alicante in the coming years.